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Avalon Bay Company

Avalon Bay Company, a high-end all women's clothing store, needed a rebrand of their former brand identity.

The collaboration of the color, motif and typeface portrays a sophisticated, upper class brand for the female audience, without overpowering. The humming bird, a common association with Catalina Island, portrays elegance and femininity.

Skills:
Branding, typography, illustration, packaging.

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